Gothic lolita, sometimes shortened to GothLoli (ゴスロリ, gosu rori?), is a combination of the Gothic and Lolita fashion. The fashion originated in the late 1990s in Harajuku. Gothic lolita fashion is a Japanese style that emulates Victorian dolls.
Gothic Lolita fashion is characterized by darker make-up and clothing. Red lipstick and smokey or neatly defined eyes, created using black eyeliner, are typical styles, although as with all Lolita sub-styles the look remains fairly natural. Though Gothic make-up is associated with a white powdered face, this is usually considered bad taste within the Lolita fashion. Some Lolita uses dark color schemes including black, dark blues and purples, although black and white remains popular.. As with some Western Gothic styles, cross jewelry, religious symbols, bags and purses in shapes like bats, coffins, and crucifixes are also used to accessorize the Gothic Lolita look.
Elegant Gothic Lolita (EGL) and Elegant Gothic Aristocrat (EGA) are substyles of gothic lolita (and of aristocrat fashion) created by the visual kei rock musician Mana with his fashion label Moi-même-Moitié.
Elegant Gothic Aristocrat (EGL): This is the Gothic Lolita alternative for the older generations. Gothic Lolita is more for teenagers, and most people, when they hit about 30 changes to Gothic Aristocrat as an alternative. Instead of wanting to look like a Victorian doll, these people strive to look like Victorian gentlemen, or ladies. These wear such things as top hats, waist coats, monocles, canes, etc
While Gothic Lolita are cute co-ordinated, Decora is cute overload! Every form of accessory is worn, such as hair slides, bangles, necklaces, badges, etc and all put on at once. It is not uncommon to hear all these accessories clink together as they walk. Decora are more fond of bright colors, whilst gothic lolita used pale colors and black.
Japanese brands which exemplify the darker lolita style include Atelier-Pierrot, Atelier Boz, Black Peace Now, h. NAOTO Blood and Moi-même-Moitié.
Goken Lolita outfits may be accessorized with other props like conspicuous pocketbooks, hatboxes, handbags and other bags, sometimes in the shape of bats, coffins, and crucifixes. Teddy bears and other stuffed animals are also common, and some brands make special "goken" teddy bears out of black leather or PVC. Also, many Goken Lolita own Super Dollfies and carry them around.