Influence and popularity of Lolita
Major Japanese media franchise Pokémon has shown Lolita fashion influence in regards to "Trainers" as well as the actual creatures. For example, three newer Pokémon include Gothita, Gothorita and Gothitelle, all based on the Gothic Lolita influence.
In Spanish, 'Lolita' is the nickname or short name for women named Dolores.
n the context of fashion, the term ‘Lolita’ does not exclusively relate to sex. The usage of the word can be considered wasei-eigo or deriving from the female given name, ‘Lolita’ relating back to Japan’s relations to Portugal. Early Japanese lolitas thought it meant something cute in Portuguese and therefore adopted the wasei-eigo term “lolita”.
The fashion is thought to have been partly created to react against the growing exposure of the body and skin in modern society. Adherents fight this with modesty, presenting themselves as “cute” or “elegant” rather than “sexy”. One follower of the Gothic Lolita fashion explained:
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